History of Festina Watches
By Zai Zhu

festina watches

Festina, a Swiss watch manufacturer, was established in the year 1902. At the moment, the Festina brand carries on its heritage of fashionable European watches with a widespread compilation of stylish, handy and sporty watches for almost every occasion.

Shaped in the midst of the altering generations, these watches are elegant, vibrant as well as highly efficient. The Mecaquartz movement, a no-battery mechanical quartz movement, is another distinguishing feature of the brand. In addition to all theses exceptional attributes, a major chunk of Festina’s watches take account of sports chronographs comprising the globally advertised Road Warrior string of chronographs.

The team sponsored by the Festina in the Tour de France, was trapped in a doping scandal.

Festina offers a broad product range – digital, analog, chronograph, leather, stainless steel and titanium. Some particular models have pitched Festina on the top of the market and almost turned it into a monopolistic brand in the watch market. The Tour De France alarm watches, when rolled in the market, fuelled the competition and forced other watch producer to match its level. The brand got some rave acclaim from the competitors as well. Its status received a further boost when it launched the modified version of the brand by presenting it as Festina Tour de France Alarm Chronograph watch.

For the past 15-20 years, Festina watches have created a sort of segment for itself by touching the pulse of the watch lovers. Now, it mainly focuses on the sports range due to the growing popularity of the sporting events. In the terms of marketing strategy, Festina has surpassed even some leading watch makers and still holds a reputable place.

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