Accurist Watches
Posted on October 25, 2009 |
Accurist watches have been desired for many reasons, mainly because their long-lasting accuracy, style and reliability has proven to be among the best in their class – time after time On a small street in London’s Clenkenwell district in 1946, a worldwide timepiece brand was born.The Accurist advertising model has created a product model that promotes fun and interesting timepiece collections in a competitive market place.The Accurist watch company prides its on creating timepieces of lasting value and quality.Quality designs at affordable prices as allowed Accurist to capitalise on its history and expertise of the UK market to create innovative new divisions for the future.
The firm’s guiding principles of lasting quality are apparent within each Accurist timepiece.The series qualities include durable chronograph pieces partnered with solid strapping for long lasting wear.Since 1938, when Asher and Rebecca Loftus, a British couple first started designing watches, then in 1946, when manufacturing began, Accurists have made a mark worldwide time and time again.Today, Accurist is still a family firm, headquartered in London, where it all began.The Pro-timer series for gentlemen couples masculine design with functional practicality at an affordable price.This independent UK industry leader looks toward the future with anticipation as it continues to create solid watch models that promise quality at a accessible price.When Japan took the lead in quartz movement technology, Accurist opened offices there.The company became an “overnight success” because of its watches.Creating a positive sales and marketing model using Swiss design and competitive prices has helped establish the Accurist brand as an international company that promotes value and design throughout its watch collections.Technology has never been sacrificed for visibility at Accurist, however.One of the biggest contributions from the Loftus family was to introduce fashion into watches.But as time progressed, and the company grew, the Accurist name became synonymous with innovation.The success of marketing Accurists on the show led to personalities like Princess Anne, Twiggy and The Beatles putting the watches on their arms and the company on the world stage.
Asher and Rebecca decided early on to use Swiss components, ensuring age-old quality work.Accurist’s expanded focused commitment to service and creative marketing makes the firm the UK’s largest watch brand.Fashionably late – a phrase valued in certain circles, but not among those wearing an Accurist watch.